Animal prints, lace and girlie tulle ruffles can only mean one thing: Kourtney, Kim and Khloe Kardashian are launching their new collection for baby girls sold exclusively at Babies R Us stores nationwide and at babiesrus.com/kkids.
The Kardashian Kids line, in collaboration with Jupi Corp., will debut designs for girls up to 24 months on March 15. Along with the Kardashians' signature animal prints, the collection will feature sweet motifs such as butterflies, stars and more on onesies, cozy blankets and soft caps for newborns, as well as stylish two-piece sets, jackets and dresses for infants and toddlers. The collection will retail for $15-$30.
"Since becoming a mom, I've been so inspired to create Kardashian Kids with perfect prints, heavenly fabrics for a baby's skin and to bring fashion to the baby world that is affordable," said Kourtney, mother of Mason and Penelope, in a Babies R Us news release.
Kim also weighed in: "Our grandmother opened a children's fashion store, and from an early age, I adored baby fashion. Later when Penelope was born, my sisters and I had so many ideas for how we wanted to dress her, but didn't always find what we were envisioning. Now, as a mom, I cherish the time [North] and I spend together getting her dressed. The items in this collection are exactly what I have imagined for her."