For the past year, Sheri Lapidus of Jericho has been working on a YouTube video she's hoping will go viral. She and four other Long Island moms filmed "The Mitzvah Song," a humorous look at how crazy moms go when planning a Bar or Bat Mitzvah.
Lapidus posted it Tuesday night.
"We're kind of trying to make fun of ourselves, that we do get caught up in all the elements of planning this party," Lapidus says. "The whole thing is the craziness and the stress in planning a bar or bat mitzvah."
Lapidus' daughter, Carly, 14, had her bat mitzvah last November; her son, Evan, 12, will have his bar mitzvah next year.
Lapidus came up with the idea after seeing the Nassau County State of Mind video go viral nationwide on You Tube with more than 1 million views. Lapidus runs a free planning website called MitzvahMarket.com out of her Jericho home; it's supported by more than 400 advertisers. She says she wanted to do something to try to "get on the map nationwide."
On Wednesday, Lapidus sent out an email blast to her clientele; as of Wednesday, the video a little more than 300 views. Lapidus says she hopes it will soar.
The video is set to the tune of the William Tell Overture and written by Carolyn Gilbert Schwartz of Woodbury, who normally writes the poems for bar and bat mitzvah candle-lighting ceremonies. It shows the moms shopping for dresses at It's Simply for You and themed cakes at Taste bakery, both in Syosset. They pore anxiously over calendars, invitations and photos for the requisite video montage. It was filmed by Simon Elliott Events in Plainview.
When the women came to film at Taste, they told owner Corina Elgart to just look at them like they were crazy while they were choosing a theme cake. "OK, I can do that," she told them, and she rolls her eyes in the video. "It was a lot of fun," Elgart says.