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Millennial Moms: What you need to know

BabyCenter's 2015 Millennial Mom Report revealed that today's

BabyCenter's 2015 Millennial Mom Report revealed that today's moms are resilient, resourceful and optimistic. Credit: Fotolia

Today's millennial mom is resilient, resourceful and optimistic. And according to BabyCenter -- a pregnancy and parenting mobile and Web destination -- millennial moms challenge generational stereotyping that includes a backlash against helicopter parenting and the rise of entrepreneurs.

BabyCenter partnered with the Interactive Advertising Bureau on the 2015 Millennial Mom Report, which profiled more than 2,700 of today's newest and youngest mothers -- from ages 18 to 32 -- and followed their parenting, technology usage and overall ambitions as both parents and individuals. Here are eight things you need to know about millennial moms:

They're competitive. Sixty-four percent feel that parenting today is more competitive than it used to be.

They strive to be perfect. Three in four say it’s important to be the “perfect mom.” For millennials, "perfection means being focused on their children’s academics, organized, fit/healthy and making food from scratch," according to the company's news release.                                                                        

They're more educated. The survey found that this is the most educated generation of moms ever: Sixty-six percent of mothers with infants have a college education, and 31 percent have taken an online course (verus 24 percent of Gen X moms).

They're untraditional. Sixty-one percent of births to millennial moms are to unmarried women.

They're hardworking. About 65 percent of those with children younger than 6 work.

Fitness is a priority. Millennial moms are two times more likely to own a wearable health or fitness tracker than others in the general population.

They multitask. Fifty-five percent of Millennial Moms often use their smartphone while also watching TV, while 25 percent often use a tablet.

They embrace the chaos. Eight in 10 say their lives are busy but fun.

For more information on the survey, visit


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