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NBC's 'Today' debuts 'Today' Parenting Team

The "Today" show kicked off its "Today" Parenting

The "Today" show kicked off its "Today" Parenting Team, a cross-platform community of anchors, experts and viewers tackling everyday challenges parents may face. Credit: iStock

NBC's "Today" announced the debut of it's new "Today" Parenting Team, a community designed to connect parents and help solve everyday challenges with real-life advice.

The "Today" Parenting Team, sponsored by Jonhson's, kicked off this morning with the question "What did you wish you knew before you brought your baby home?" By visiting, you can read posts from "Today" anchors, such as Savannah Guthrie, Natalie Morales, Willie Geist, Sheinelle Jones, Jenna Wolfe and Jenna Bush Hager. You can also check out advice from the audience and viewers, who were encouraged to join the discussion. The site also features posts from New York Times best-selling authors Glennon Doyle Melton of, Jill Smokler of Scary Mommy and more.

“So many parents rely on the power of collective wisdom, myself included,” said Jen Brown, senior vice president of brand partnerships and strategic content for NBC News in a news release. “From millennial parents to baby boomers, the "Today" Parenting Team is a community that offers easy access to a shared wealth of knowledge and personal experience.”

Upon joining the team, members will have their own profile page on and can earn contributor badges on their blogs and social channels. This will then help create new content on and the broadcast. At the end of the month, the team's answers to the challenge will be explored in a three-day series featuring on-air guests and panels. The next month's challenge will also launch.

Want to join the conversation? Use the hashtag #ParentingTeam on social media. 

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