There's a new addition hitting toy store shelves.
La Dee Da, a new fashion doll line from Spin Master, is making a stylish impression among girls ages 6 and up. Created by a New York City teen named Dee and her three best friends, Tylie, Cyanne and Sloane, these super-chic dolls aim to inspire girls to find fasthion in everyday things.
The dolls, named after the designers, are decked out in trendy clothes, catchy eye makeup and gorgeous hair. The Dee Signature doll (pictured above) comes with an outfit that transforms from an a-line to a bubble skirt, an oversized flower that can be worn multiple ways, a bag and shoes.
You can also purchase Le Bun, Dee's dog, and more accessories such as hair extensions. Down the line, the brand will be venturing into the digital world with interactive content on ladeeda.com, ebooks and apps.
The dolls retail for $19.99, accessories are $5.99 and up at toysrus.com and other retail stores.