Sprout, a 24-hour preschool network, recently kicked off its annual "Mom Is Here" contest. Now through Sunday, April 27, moms are encouraged to take fun pictures of themselves with their kids and share them on Instagram using the hashtag #momishere.
Eleven moms (one grand-prize winner and 10 first-prize winners) will be randomly selected to see their pictures featured in a 60-second commercial spot that will premiere on Sprout on Friday, May 9. The winning photos will also appear on the G-Tron in New York's Times Square. Spafinder is awarding the grand-prize winner with a $1,500 gift card and spa package. The 10 first-prize winners will also receive a Spafinder gift card.
According to a Sprout news release, "the 'Mom Is Here' campaign launched in 2013 to encourage moms to move from behind the camera and start appearing in pictures with their kids." Last year, more than 10,000 photos were submitted on Instagram.
Moms can also upload photos to momishere.com. All approved photos will also appear in a special gallery on Sprout's Facebook page.