Q. Does Trick-or-Treat for UNICEF still exist?
A. Yes and, in fact, the effort has gone digital for the first time this year. Kids can set up a Trick-or-Treat for UNICEF fundraising page to share with friends and family, knocking on their doors virtually.
"It's kind of the logical evolution for us," says Jose Carbonell, senior vice president of marketing and communications for the U.S. Fund for UNICEF. "We thought, 'What if you trick-or-treated online?" Kids can add a picture of themselves in costume, and donors can leave comments for the child. Kids can send the link to their Facebook friends and email contacts.
The ability to raise money electronically expands the reach of the campaign enormously, Carbonell says, and also has encouraged higher donations. While kids going door-to-door with a UNICEF box may be given coins or dollar bills, the minimum online donation is $5.
UNICEF also has made it possible for older kids, who may be more likely to throw a Halloween party, to add a do-good link to their party evites, asking people to consider donating to UNICEF through the online campaign. Even adults throwing parties can do this, further expanding the reach of the effort.
Trick-or-Treat for UNICEF began 64 years ago, and has raised more than $170 million to provide clean water, food, vaccines and more in 190 countries and territories. Sign up for the electronic effort at nwsdy.li/UNICEF. Kids can still collect the old-fashioned way, with boxes, available through the website.