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On LI, some tweens and teens embrace the 'VSCO girl' trend

Twins Regan and Bria Baker, 10, of Islip,

Twins Regan and Bria Baker, 10, of Islip, say they embrace the VSCO girl trend. Credit: Mecca Baker

If you hear tweens or teens talking about being a VSCO girl, here’s what the lingo means: a girl who wears oversized T-shirts, scrunchies around her wrist, seashell necklaces, Pura Vida bracelets, and Crocs. She cares about the environment, so she’s likely to be carrying a Hydro Flask — a brand of reusable water bottles — covered with “Save the turtles” stickers.

VSCO — pronounced VIS-co — is an app for sharing images, and it was on that app that the VSCO persona was born, brought to life by girls posting photos with the beachy, laid-back vibe and specific brands of products. It’s spread through other social media sites such as TikTok and Instagram. Some of the products can be pricey — a standard 18-ounce Hydro Flask retails for $29.95 — while others not so much — Amazon sells a package of 45 scrunchies for $9.99.

“I had to buy them a whole bunch of scrunchies, Hydro Flasks and shell necklaces. I’m that mom,” jokes Mecca Baker, 43, a banking executive from Islip who has twin 10-year-old daughters, Regan and Bria.

On Long Island, at least one girl has become a mini-entrepreneur because of the trend. Lilianna Gannon, 9, a fourth-grader from Bethpage, says she’s not a VSCO girl herself, but that she is sewing custom scrunchies and marketing them on her mother’s crafting Facebook page for $3 or $4 each, depending on the fabric (for instance, tie-dye is $3, she says).

Online, there have been some parodies and memes noting the trend. But Lili O’Donnell, 10, a fifth-grader from Sayville, says this of being dubbed a VSCO girl: “It’s not a compliment or an insult. It’s like a fashion kind of thing.”

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