No one minds seeing Olympians Ryan Lochte or Michael Phelps in skintight swimsuits, but for regular dudes, it's dicey.
The folks at 2(x)ist have plunged into swimwear this season with a line of men's beach-ready trunks and briefs of varying lengths.
Expect the same great fit (and bold waistbands) as their underwear, plus functional pockets and quick-dry mesh liners. (Here, Maui board shorts, $125.)
Look for the line at Sunbarth, Southampton; select Bloomingdale's stores; and shop.2xist.com.