Nope, it's not your mother's zinc oxide, that's for sure. Back in the day, that stuff looked like cream cheese on your nose. Own's Dual Protecting Day Lotion SPF30 is a nongreasy, clear version, $22.99; at Ulta and ownproducts.com.
Murad's Essential-C Sun Balm Broad Spectrum SPF 35, launched last month, defends against UVA (aging) and UVB (burning) rays, and antioxidants combat free radicals -- plus the convenient size is perfect for purses or beach totes, $25; at select Sephora and Ulta stores, and murad.com.
Pacific Illusions Beauty Paraben Free Mineral Base Lipstick offers sultry shades like Antigua, and heals sun-fried lips with shea butter, vitamin E, and avocado, jojoba and grapeseed oils, hydrating and promoting elasticity (use at night, post-sun, as there's no SPF), $24; at artisangemsboutique.com.
You can use Jason Aloe Vera 98% Gel anytime, but the non-oily moisturizer's distinct cooling effect is great on beach days. Allantoin and vitamin B5 soothe burned or newly shaven skin, $13.45; at natural food stores and Jason-personalcare.com.
Vichy Thermal Water hydrates the Sahara that is your skin after a day at the beach. Spray this soothing mineral water mist on your face at night and/or in the morning, $14; at Walgreens, CVS, Duane Reade stores and vichyusa.com.