It looks like Aerie is getting real.
The American Eagle sister store is making headlines this week with its latest ad campaign, featuring photos with no retouching of lingerie-clad models.
Reps for the underwear brand said it ditched Photoshop in an attempt to challenge standards and relate more to young customers.
"We left everything. We left beauty marks, we left tattoos, what you see is really what you get with our campaign," Jenny Altman, the line's style and fit expert, told ABC News. "They are still models, they're still gorgeous, they just look a little more like the rest of us."
I don't know about you, but I think this imperfect ad campaign is pretty perfect -- or at least a step in the right direction.
Putting the models' flaws on display (no matter how tiny those flaws may be), could be a way to improve body confidence among Aerie's young demographic.
What do you think of the Aerie Real campaign? Let us know in the comments below.