We all know most men put comfort first when it comes to fashion, ignoring that "beauty is pain" mantra women like to chant while suffering in their Spanx and high heels.
Ashton Kutcher is no different, but the actor understands that casual shouldn't mean sloppy. That's why he co-founded Pickwick & Weller in 2012, a fashion company dedicated to making quality, tailored basics.
PickwickWeller.com offers a variety of tops for men and women, ranging from $26 to $65. Although it is an e-commerce company, the main focus is on fit. There's classic fit, long fit, boyfriend fit, slim fit .?.?. and customers can have multiple styles and sizes delivered to their door for free until they find which is best for them.
The company launched their spring 2013 T-shirt collection Tuesday, using brighter colors and new fabrics including silk, cashmere and linen. They are all designed, produced and manufactured in Los Angeles (Kutcher is said to have a heavy hand on the creative process) and many cost less than $30.
More styles will continue to be added to the site each week throughout the season.