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LifestyleFashion and Shopping

BaubleBar opens first store in Roosevelt Field

Jewelry at the new BaubleBar in Roosevelt Field,

Jewelry at the new BaubleBar in Roosevelt Field, the company's first physical store. Photo Credit: Bauble Bar

If bling is your thing, you've likely heard of BaubleBar, a sparkly, go-to source for fast fashion jewelry that began in 2011 at BaubleBar.com and today is sold at Nordstrom, Bloomingdale's and Anthropolgie. Well, now the jewelry hub has a place to call home, its very own first store in Roosevelt Field.

Apparently, Long Islanders are already BaubleBar fans. Daniella Yacobovsky, who co-owns the company with Amy Jain, said the company researched top performing markets and reviewed customer feedback in looking for a location. "We also wanted to be at a location we know our girl loves," she said, which made Roosevelt Field (one of the largest malls in the country) "a fantastic spot for our first foray into longer-standing physical retail."

So what's the BaubleBar experience all about? There are hundreds of jewelry items to choose from -- these constantly updated in keeping with the trends -- ranging from $8 for, say, a pavé crystal "xoxo" charm to $68 for a bold, turquoise statement necklace. We've got a girl crush on mega-embellished FRENDS x BaubleBar headphones ($175) with interchangeable caps -- plain and shiny for day, sparkly and bejeweled for night. Earrings, delicate necklaces and rings run from about $30-$40.

The 1,200-square-foot space will also feature a hands-on "Builder Bar" where shoppers can customize jewelry masterpieces, and there's even a selfie station where customers can check out their jewelry look and get social media feedback from friends.

The official store-opening party is slated for July 8, 5-8 p.m. A 20 percent storewide discount is offered during the event, and the first 100 purchasers will receive a free gift. For more information, call 516-747-7765.

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