Sun, sand, Beyonce in a bikini and a brand new song.
H&M promised a lot back in March when they announced the star would be the face of their summer collection, and now they've finally delivered with her first video for the ad campaign.
Beyonce “as Mrs. Carter in H&M" shines while strutting her rock hard post-baby bod and singing “Standing On the Sun" with a tropical paradise as her backdrop.
Oh yeah, and then there's the fashion.
First, a black fringe bikini that is sure to be a hit, followed by a high-waisted suit in a sea of aquamarines complete with dramatic, flowing fabrics that fly perfectly in the breeze as Beyonce dances. Then, a printed blue dress with cutout detail in back, which makes its debut soaked in seawater as she rolls around in the waves. A black beaded number (paired with a tribal headdress that we're guessing will not be for sale at H&M) is the finale.
Beyonce is said to have a creative hand in the designs, but the real star here is H&M's advertising strategy. Chances are the collection, like everything else Beyonce touches, will turn to gold the second it hits stores in May.