Her hoodies are cozier (and cuter) than your average sweatshirt, but that's not all Kings of Cole founder Elana Brynes has to offer.
The "Bye Hater" hoodie, marked with the phrase inside a studded handprint, is Brynes' way of speaking out against bullying.
"Anti-bullying has always been a topic that I feel extremely passionate about," she said. "I think it is so important to get a conversation going and to raise awareness about this growing epidemic. I want to empower those who are the victims of bullying, and send a message that they are not alone."
The hoodies, $168, are favorites of the Kardashians and TV personality Carson Kressley, and a portion of all sales are donated to anti-bullying charities.
A special event was held May 23 at The Hoodie Shop (181 Orchard St.), a trendy little Manhattan shop that sells only clothing with -- you guessed it -- hoods, to benefit the cause. The event, hosted by Brynes and Hoodie Shop owners Pete Shapiro and Aleah Speranza, was sponsored by Wodka Vodka.
Kings of Cole is sold at The Hoodie Shop, Dash and other Manhattan boutiques and at various Long Island stores including Lester's in Greenvale and Linda's G2G in Port Washington. You can also find the "Bye Hater" hoodie at kingsofcole.com.
Aleah Speranza, co-owner of The Hoodie Shop, and Elana Brynes, Kings of Cole founder, at the Kings of Cole anti-bullying event. (May 23, 2012)