Victoria's Secret revealed the 2013 Fantasy Bra Wednesday, the latest in a lineup of multimillion dollar undergarments produced annually since Claudia Schiffer donned one in 1996.
Candice Swanopoel is the lucky Angel this year, as she'll be rocking the $10 million creation for the first time in her career at the Victoria's Secret Fashion Show Dec. 10.
The bra was made by Long Island's own London Jewelers in 2011 and 2012, but the honors in 2013 went to Switzerland-based jeweler Mouawad, who uped the ante from last year's "modest" $2.5 million thanks to a 52-karat ruby centerpiece, an 18-karat gold base and plenty of diamonds and yellow sapphires for good measure.
Victoria's Secret went with a royal theme this year (last year's was floral), adding regal blue accents and a diamond bow. We can't picture Kate Middleton wearing the flashy number, but hey — you never know.