At ScrubzBody, Roberta Perry's shop in Farmingdale, clients choose from an array of body scrubs, creams and lip balms, and then get to mix their own scents into the products. The purchase feels more personalized and they go home with a skin-care regime made just for them. Her shop even offers "Scrubz Parties'' for groups.
More and more beauty brands — including big guns like Kiehl’s and The Body Shop — are offering customization products, apps and services, from make-your-own lipstick to just-your-shade foundation. Here is a selection.
Body Shop Shade Adjusting Drops
As simple as tapping the brightness key on your computer keyboard, The Body Shop Shade Adjusting Drops let you darken or lighten foundation one drop at a time till its just right; $20 each at The Body Shop and thebodyshop.com.
Bite Beauty Lip Labs lipstick
Popular cult label Bite Beauty has pioneered bespoke lipstick with its Lip Labs the one in SoHo is packed with women day and night mixing their own shades, textures and scents (walk-ins are welcome if theres room, but its safest to book an appointment); $55 for one shade, $80 for two, bitebeauty.com.
ScrubzBody custom scented scrubs
ScrubzBody in Farmingdale offers customers the chance to customize the scent of their skin-care products with hundreds of combinations possible, scrubzbody.com,
bareMinerals' Made-2-Fit app
Find your perfect foundation shade in seconds with bareMinerals free new Made-2-Fit app. Just scan your face with your smartphone and you get a customized Fresh Faced foundation delivered in 72 hours; $49 at bareminerals.com.
Prescriptives Custom Blend Foundation or Powder
Prescriptives helped pioneer custom-blended foundation in the 1980s. After shutting down in 2010, it returned in 2012 with an online custom service. Chat with an online Beauty Genius about your skin type, upload a photo, and Custom Blend Foundation or Powder are created just for you; $78 (foundation), $58 (powder), at prescriptives.com.
Kiehls Apothecary Preparations service
With Kiehls Apothecary Preparations service, trained staffers offer a skincare analysis, then select two targeted complexes you mix with their Skin Strengthening Concentrate for personalized serums addressing redness, wrinkles, dullness and more; $95, now at all Kiehls shops (including Roosevelt Field).
Pinrose perfumes and candles
Pinrose perfumes and candles feel extra special when you design your own custom labels, which feature an uploaded photo of yourself or, say, your Valentine; $70 (perfume), $50 (candle) at pinrose.com.
Overnight Palette by Finding Ferdinand
On-the-rise brand Finding Ferdinand is dedicated to personalized cosmetics its Overnight Palette, launched in 2017, includes eight shades you pick from a selection of bronzers, highlighters, blushes and eyeshadows, plus two brushes and a refillable compact; $60 at findingferdinand.com.
For guys: Hawthorne’s custom fragrance
For guys who like the idea of personalized service, but who but don’t have a lot of time, there’s Hawthorne’s custom fragrance, launched just over a year ago. Fill out a quick questionnaire about your lifestyle and body chemistry and you get two scents, “Work” and “Play,” designed by master perfumers. Don’t like either? They’ll send you other options at no charge; $100 for two scents (or $60 each) at hawthorne.co.