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Doo.Ri for Impulse launches at Macy's

Doo.Ri for Impulse debuts at Macy's Herald Square

Doo.Ri for Impulse debuts at Macy's Herald Square in Manhattan. (Feb. 15, 2012) Credit: Nina Ruggiero

From the runway to . . . Macy's?

Designer Doo-Ri Chung showed her designs at Mercedes-Benz Fashion Week on Tuesday, dressed first lady Michelle Obama for a state dinner in October, and, as of Wednesday, she is now gracing department store racks with her elegant draping techniques and modern feminine style.

The designer's capsule collection, Doo.Ri for Impulse, launched at Macy's Herald Square Wednesday night with a fashion presentation and DJ sets by Solange Knowles. Macy's glam fashion director Nicole Fischelis buzzed around the store, asking shoppers, "Did you see these prices?"

The collection ranges from $39 to $159.

Designs include a floor-length gray belted jersey dress ($79) the designer named as her favorite piece, leather accented pants perfect for work or play ($69), a bright orange and beige brush stroke inspired printed jacket ($89) and an array of ladylike frocks that might make Obama want to come back for more.

Affordable designer collaborations have been all the rage as of late, with Jason Wu and Missoni for Target and Versace for H&M creating retail hysteria.

Chung said next on her to do list is take a vacation -- and could it be more deserved? 

"One capsule collection is enough for now," she said with a pink cocktail in her hand as reporters, shoppers and fans swarmed around her.

Doo.Ri is available at more than 200 Macy's stores and macys.com.

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