Fashion has historically implied runways and red velvet ropes — winemakers, moms, farmers with dirt under their fingernails need not apply. Unless, that is, you’re talking about Long Island’s East End, where some fashion-forward companies are blatantly ignoring this conventional wisdom. Check out Browder’s Birds in Mattituck for woolen wares. Loyal Hana by Sag Harbor's Shelley Suh is made for beast-feeding-friendly fashion. Joey Wölffer's The Styleliner hits the roads stocked with her signature saddlebags.
Ready for shearing
Holly Browder bought a flock of Cotswold sheep four years ago to keep the grass in check. She uses the wool in her fashion line.
Time for a trim
Tabbethia Haubold-Magee from the Long Island Livestock Company in Yaphank shears a Cotswold sheep at Browder's Birds in Mattituck as farm owners Chris and Holly Browder wait to collect the wool.
Ready to knit
Yarn milled and kettle-dyed from Cotswold sheep at Browder's Birds in Mattituck; $40 for 4 ounces (natural yarn is $25), browdersbirds.com/pantry
In the field
Holly Browder wraps herself in a blanket made from the wool of her Cotswold sheep; $400 at browdersbirds.com/pantry
Winter is coming
Holly Browder shows off some of the fine woolens from her Cotswold sheep; the cable scarf is $100, the beret $175, at the Browder Bird's weekend farm stand or browdersbirds.com/pantry
For new moms
Not finding great work clothes for nursing moms, Shelley Suh of Sagaponack created her own line, Loyal Hana, which offers dresses and tops with discreet flaps and zippers to make breast-feeding easier.
The Claudia dress from Loyal Hana, Shelley Suh's line of clothing for nursing mothers; $110 at loyalhana.com
A hidden zipper in the Tara blouse from Loyal Hana makes it easier for a new mom to nurse or pump; $96 at loyalhana.com
On the road
“Bohemian with a little bit of glam” is how Joey Wölffer describes her handbags, sold from her mobile pop-up shop The Styleliner and at her new store in Sag Harbor; also online at thestyleliner.com
A colorful classic
Joey Wölffer's classic suede saddlebag with corset detail and rich embroidery; $1,295 on her mobile pop-up and at her shop in Sag Harbor or thestyleliner.com