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For Lindsay Lohan, will jail amp sales?

Lindsay Lohan in prison garb for mug shot.

Lindsay Lohan in prison garb for mug shot. (July 2, 2010) Photo Credit: LA County Sheriff

Timing is everything…maybe. Fashion pundits are pondering whether or
not Lindsay Lohan’s fashion line, 6126 (Marilyn Monroe’s birth date)
may benefit from the troubled starlets' 90-day jail sentence for
violating the terms of her probation on drunk-driving charges and the
exposure that comes along with it.

Jeff Vansinderen, a senior retail analyst at B.Riley & Co., told
Women’s Wear Daily, “At the end of the day, it may not hurt and it
could even help sales in an ironic and twisted way. It would help if
she is successful in her recovery and fans get behind her.”

Likewise, Marshal Cohen, chief retail analyst of the NPD Group, says, “The
stripes she earns in jail and rehab could make her come out stronger.
The American consumer loves a comeback story, look at Martha Stewart.”

A watery statement from Lohan’s fashion house implies that
time in the big house will not effect the brand calling Lohan’s
commitment to the company “steadfast.”

The collection itself has expanded from leggings-only into full
apparel for Fall 2010 including handbags to be introduced for
holiday. The look is edgy with a touch of glam – kind of party girl
chic (oh what a surprise!) and includes an all-over sequin hoodie
($176), a leather bustier with silk chiffon lace detailing ($175), a
crocodile embossed leather dress ($260).

There is a stretch lace body suit ($88) but as you might imagine, it bears little resemblance to the orange jumpsuit that Lohan is donning these days. You can
check out the whole collection at www.6126bylindsaylohan.com.

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