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Gilles Mendel goes "Boom"

Designer Gilles Mendel, who received the 2011 National

Designer Gilles Mendel, who received the 2011 National Design Award for Fashion Design awarded by Smithsonian's Cooper-Hewitt National Design Museum, was guest of honor at a party at the Boom Boom Room atop the Standard Hotel in NYC on October 19, 2011. Photo Credit: Handout

Suffering altitude withdrawal today after coming down to earth from last night’s glittery party for Gilles Mendel, designer of the uber-swank label J. Mendel, held at the (where else?) just-as-swank Boom Boom Room atop the Standard Hotel in Manhattan’s Meatpacking District. Mendel was recipient of this year’s National Design Award for Fashion Design, awarded by the Smithsonian’s Cooper-Hewitt National Design Museum, and a swarm of models, fashionistas, publicists and pretty media types came out to party in his honor.

The Boom is located on the 18th floor of the Standard, high above the cobblestones, random Eurotrash, limos and bridge & tunnel wannabes that nowadays define the Meatpacking. Yeah, okay, the whole area now is certainly glitzy (and pricey) but...reality check:  It was waaaaay cooler a few years back when it was grittier, scarier, and there were actual dudes in blood-splattered white coats hauling meat carcasses into processing plants, amidst the hustle and bustle of urban hipsters, transvestites, lost tourists and the frequenters of those spooky, sexy secret clubs tucked into dark corners of this nabe. (For a glimpse of old Meatpacking, check out the scenes with Glenn Close and her character’s loft apartment in “Fatal Attrraction.”) Now it’s all…like one big Galleria Mall. Seriously doubt anybody who dwells here now would have the guts to boil a bunny.  (Ohhh, Glenny.)

Still, the Standard—and The High Line upon which it’s perched—go a long way to renewing the area with a fresh, legitimately cool identity. If you can get past the door guards.

The Boom, created by hotelier Andre Balazs, has sumptuous swirling banquettes (and deeelish truffle grilled cheese sandwiches) but the thing here is the…





It’s only 18 floors but you feel…like you’re floating above the city. It is perfect in every direction…from inside by the bar, or upstairs from the windy rooftop, even from the bathrooms, with floor-to-ceiling glass—you’ll never wanna leave the loo.

After about 1:00 am, the party broke up, with Gilles & Co. moving across the hall to Le Bain, the Standard’s OTHER rooftop hotspot—a darker, misty dance club known for its Jacuzzi—yes—and laid-back scenesters.

And more uncanny views.

Do we really have to go back down in the elevator?

Eventually…we did. Which makes this a rather mundane Friday night by comparison.


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