H&M is throwing a Super Bowl party -- with one very special guest.
Starting Jan. 29 through Feb. 2, the company is hosting a David Beckham Super Bowl takeover at its Times Square location to celebrate the launch of the Brit's new bodywear collection.
Fans can visit the store to compete for prizes in a "Kick to Win" virtual football game, or hang out in the H&M Skybox for a view of Super Bowl Boulevard.
Shoppers can also view and vote for two different Super Bowl ads featuring Beckham. The winning commercial will air during the big game.
According to Forbes, H&M is the only retailer to have an ad during Super Bowl XLVIII, and is hoping to duplicate the success of its 2012 Beckham Bodywear ad, which featured the sexy soccer star modeling the new line.
On Feb. 1, Beckham will make an appearance at the store to meet the first 200 people in line, and that sounds like one heck of a kickoff to Super Bowl weekend.