Jennifer Lopez and Marc Anthony are the new big names on Kohl’s Department Stores’ roster. The dynamic duo will launch two multi-department contemporary lifestyle brands exclusively at Kohl’s stores and on Kohls.com beginning next fall.
The Jennifer Lopez collection will initially include sportswear, dresses, handbags, jewelry, shoes and sleepwear. Her Grammy-winning hubby will launch sportswear, dress shirts, neckwear, accessories, suit separates, sportcoats and shoes. The retailer hopes to introduce a home collection for the high profile twosome in the future.
In a statement, Lopez and Anthony said, “These are really exciting times for us and our family and we are looking forward to collaborating with Kohl’s in the creation of a lifestyle brand that represents our true style and the essence of who we are and what we have come to represent as artists.”
Kohl’s chairman, president and chief executive officer, Kevin Mansell, said “We are pleased to announce lifestyle brands with one of the most successful and talented couples in the entertainment business and have every confidence Jennifer Lopez and Marc Anthony will resonate with our customers.”
In addition to the power couple, other big Kohl’s names include Simply Vera by Vera Wang, Candie's, Daisy Fuentes, Tony Hawk, LC Lauren Conrad and Abbey Dawn, repped by Avril Lavigne.