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Joe Fresh coming to Roosevelt Field

Joseph Mimran and Adrian Mainella attend Joe Fresh

Joseph Mimran and Adrian Mainella attend Joe Fresh Hamptons Summer Store Cocktail Party in East Hampton. (July 16, 2011) Credit: Getty Images

In case you missed it in East Hampton this summer, Canadian fashion brand Joe Fresh is continuing its U.S. invasion this month.

The eye-catching orange and white store sells affordable apparel, accessories and cosmetics for men, women and kids. Styles range from workwear -- wide-leg trousers ($49), pleated dresses ($59) and tweed skirts ($39) -- to activewear -- yoga tees ($10), leggings ($12) and fleece pull-overs ($19). Men can find jeans ($39), wool sweaters ($49) and quilted jackets ($59).

The first permanent U.S. location will open in Bridgewater Commons in Bridgewater, NJ on Oct. 13 and the second at Roosevelt Field Mall in Garden City on Oct. 20.

Joe Fresh will then move into Manhattan, with a 9,800-square-foot store at 110 Fifth Ave. in November and two holiday pop-up stores at 1055 Madison Ave. and 215 34th St. at Seventh Avenue.

Popular fall items include colorful neoprene jackets for women ($99), crisp turtlenecks for layering ($16) and fashion denim ($14-59).

“The response to the brand in the United States so far has been extraordinary and now we’re excited to be bringing our full range of fashion to one of the most vibrant cities in the world," said the brand's Creative Director Joseph Mimran.


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