Juicy Couture doesn't give a damn about it's bad reputation .?.?. in fact, it's working to create one.
An edgy, Kate Moss-like rocker chick is the brand's Fall 2013 inspiration, translating to coated metallic denim, cropped leather jackets and leopard prints.
A music video featuring a band of Juicy-clad bad girls getting arrested for fashion crimes to Joan Jett's “Bad Reputation” played at the presentation at their Bleecker Street store Wednesday night.
There's plenty for the good girl, too, as the brand embraces tweed jackets, brocade blazers, embroidered jeans and glitzy accessories while adding to its collection of floral, lace and striped dresses.
Can't wait until fall? Juicy will release their iconic track suits with new, slimmer-fit pants in March.