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Justin Timberlake's William Rast line has a ways to go

The William Rast fall 2010 collection is modeled

The William Rast fall 2010 collection is modeled during Fashion Week Wednesday, Feb. 17, 2010, in New York. (AP Photo/Jason DeCrow) Photo Credit: AP Photo/Jason DeCrow

This line -- helmed by Justin Timberlake, designed by pal Trace Ayala -- has a ways to go before it’s taken seriously as a creative brand and not just a “celebri-label." But it certainly has its own aesthetic: Southern country (hence the Dan’l Boone caps, Indian blanket ponchos and Confederate military jackets) mixed with rock ‘n’ roll (denim, leather, fringe).

Showing promise: a belted gray leather vest with folded strips, like little shingles, on the bottom. Simple, inventive, and almost makes us forget those frilly poet shirts, and capes pinned to one shoulder -- for guys! You can bring sexy back, JT, but take those other things away.

PHOTOS: Celebrities at New York Fashion Week

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