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Kardashian sisters launch Kardashian Beauty for Ulta

Kourtney Kardashian, left, and Khloe Kardashian attend the

Kourtney Kardashian, left, and Khloe Kardashian attend the launch of Kardashian Beauty at ULTA in Huntington Beach, Calif. (June 9, 2013) Photo Credit: AP

Business deals seem to come easily to the Kardashian sisters, who have launched everything from fashion collections at Sears to a self-tanning line at Ulta, but Khloe and Kourtney celebrated the launch of their makeup line, Kardashian Beauty, with a sigh of relief on Sunday.

The long awaited line, which includes fake eyelashes, eye shadows, liners and mascaras along with body products, was put on hold in October when a Florida-based beauty brand, Kroma, claimed the Kardashians' original name choice, Khroma, was too close for comfort.

After rebranding, Kim, who was unable to attend the launch at Ulta Beauty in Huntington Beach, Calif., shared her excitement with fans on her blog.

“I’m so excited to announce our brand new name for our makeup line: Kardashian Beauty,” she wrote. “The quality of our products, the design, and our passion for giving you guys products you’ll love hasn’t changed." 

Though the sisters are known for their high maintenance style, they decided to let their line focus on natural beauty. The mascaras, eye shadows and liners are available in subtle nudes, light pinks and browns.

Kardashian Beauty is now available for purchase at ULTA Beauty stores and


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