Fashion designer Kenneth Cole, chairman of the American Foundation for AIDS Research, known as amfAR, has redesigned the red AIDS ribbon in commemoration of the discovery of the virus 30 years ago.
The new ribbon, a collaboraton between Cole, amfAR and the MTV Staying Alive Foundation, has a double loop to symbolize coming together and doubling efforts against the pandemic.
"Come together" will be the title of a new celebrity awareness campaign on MTV, featuring Sarah Jessica Parker, Ke$ha, Cyndi Lauper, Estelle, Skylar Grey, Cheyenne Jackson and Rose McGowan.
The ribbon can be purchased now through Dec. 31 for $5 at Kenneth Cole retail and outlet stores, Bloomingdale's, bloomingdales.com, gilt.com and mtvcometogether.com. All the profits will be donated to AWEARNESS, the Kenneth Cole Foundation, to support the MTV Staying Alive Foundation and amfAR.