Rookie USA opened its first U.S. store in Manhattan last week, a concept store focused on athletic apparel and footwear for kids 13 and younger.
The store has an iPad bar, Xbox Kinects sports gaming station and a rookie card kiosk where kids can make their own sports card. The center of the store is a life-sized virtual version of New York Knick Carmelo Anthony, who has a collection for Jordan that is sold there.
Children of New York athletes like Yankee CC Sabathia and Knick Amare Stoudemire walked the runway showing off styles the store carries from Nike, Jordan, Converse and more.
Where: 808 Columbus Ave., Manhattan
Sacha-Marie and Tyson Chandler Jr., children of New York Knick Tyson Chandler, wear colorful outfits by Nike. (Oct. 12, 2012)
Mia Lott is all smiles in a matching pink jacket and hat by Converse. (Oct. 12, 2012)
Kiyan Anthony, son of New York Knick Carmelo Anthony and TV personality LaLa Vazquez, wears a Knicks outfit from Carmelo Anthony by Jordan, Druw Jones, son of New York yankee Andruw Jones, wears a Jordan Tee and Carsten Sabathia, son of New York Yankee CC Sabathia wears a gray and black Jordan outfit. (Oct. 12, 2012)
Amare Deuce Stoudemire Jr., son of New York Kick Amare Stoudemire, wears a neon look by Nike. (Oct. 12, 2012)
Model Leila Vargas wears Carmelo Anthony for Jordan. (Oct. 12, 2012)
Model Johnny Greene wears a Neon look by Nike. (Oct. 12, 2012)