The folks at London Jewelers, the luxe Long Island jewelry store, have done plenty of custom jewels before -- but never a bra. Until now.
London has put its Midas touch on what is perhaps the world's most famous (and pricey) bra, the one that will star in the upcoming Victoria's Secret fashion show.
The one-of-a-kind jewel- and pearl-encrusted piece -- costing a whopping $2.5 million -- was unveiled at the Victoria's Secret flagship store in Manhattan Wednesday by supermodel Miranda Kerr, who will wear it in the upcoming extravaganza. "It's a piece of art. It's magical," said Kerr.
The store's mother-daughter team, Candy Udell and Randi Udell-Alper, said they spent close to a year on the blingy bra, from design to execution (which included some 500 hours of skilled labor to hand place each gem). London also provided Kerr with her jewelry for the day (a simple megawatt diamond cuff) and will adorn all the models in the runway show with baubles from their store.
"I love this bra, it's light and beautiful," said Udell, who was there for the big reveal along with London security guard, Darren Pittman, who toted the fanciful lingerie in a large black canvas bag. "I go where the bra goes," said Pittman, who hails from Glen Cove
The pale blue garment, created to conjure sexy aquatic sirens and mermaids, is from the brand's "Gorgeous" push-ups collection, and features customized scalloping on the cups. It is embellished with more than 10,000 stones, including 142 carats of diamonds, as well as citrines, aquamarines, and a tassel centerpiece adorned with two 8-carat-plus white diamonds and two perfect yellow diamonds of more than 14 carats each. "How do you like it?" called out Candy Udell, to the assembled who oohed and aahed with approval.
The bedazzler will make its television debut Nov. 29 when the runway show airs at 10 p.m. on CBS. Besides the world's top lingerie models donning little else besides signature angel wings and London jewels, the show will feature performances by Kanye West, Maroon 5 and Cee Lo Green.
Seekers of the ultimate holiday gift can purchase the bra, which is featured in the Victoria's Secret Christmas Dreams & Fantasies catalog arriving in mailboxes Thursday. It will also be on display at London Jewelers at the Americana Manhasset sometime in December. It's a 34C, in case you're considering it. Steam clean only.