Bar III, the new hip fashion label from — yes— Macy's, was officially launched Wednesday night (aka Fashion Week Eve) at a rockin' par-tay DJ'd by Solange Knowles and hosted by bloggers Rumi Neely (of Fashion Toast), Jane Aldridge (Sea of Shoes), Elizabeth Spiridakis (Feels Like White LIghtning) and Travis Gumbs and Joshua Kissi (Street Etiquette). The event was held nowhere near big ole Macy's by Penn Station but downtown at Bar III's new pop-up shop on Fifth Avenue (at 20th Street).
The Bar III collection, available at the pop-up shop, Macy's stores and macys.com starting this month, is part of a new push by Macy's to inject some edge into the monolithic department store chain. And if this party — and the clothes — are any indication, they're on the right track. Snagging recording artist (and Beyoncé's baby sis) Solange to spin tunes was brilliant. She swayed behind the turntable, barefoot and with loooong braids.
"Can I get one Beyoncé track, please?" inquired one enthused partygoer.
"I played one," Solange replied, then offered a big smile. "I'll see what I can do."
As for the clothes — it's an eclectic (and mostly affordable) selection of top trends. For women, look for slinky, one-shoulder dresses (in leopard print, $74), a clever "Bête Noir" low-V cotton tee ($24), and a must-have tan polyurethane crinkly cropped jacket ($88). For guys, there are slim-fit gray suits ($495 . . . which seemed a tad high), small-collar cotton/poly dress shirts ($49.50, to wear with those skinny ties), and more unusual shirts with off-kilter breast pockets ($49).
Bar III pop-up shop, 156 Fifth Ave. (at 20th Street), open Feb. 10 to March 6; Monday to Saturday, 11 a.m. to 9 p.m.; Sunday, 11 a.m. to 7 p.m.