It’s a mother-and-daughter collaboration for Madonna and her 13-year-old daughter, Lourdes Maria Ciccone Leon, who have designed a junior fashion line aptly called “Material Girl,” (oh you must remember that fabulous Madonna 1984 hit), to be sold exclusively at Macy’s. The collection will hit the selling floor on August 3, right in time for back-to-school.
PHOTOS: Madonna through the years
Material Girl will include apparel, footwear, handbags and jewelry and will retail from $12 to $40. Several sketches of the collection have been released and one seriously smacks of vintage Madonna complete with bow in hair, corset, skintight jeggings and loads of layered jewelry including crosses. Notable, however, is that the sketched figure in all renderings is a long-haired brunette like Lourdes, who is known as Lola. One image depicts the figure in square-framed glasses similar to ones the girl was recently photographed wearing.
The clothes, which a news release says, are for “a spontaneous and fearless individual who invents her own fashion trends…” are of the cute-sexy-ecclectic variety. These include,” hard and soft elements, like a tutu dress and studded combat boots, or an oversized boyfriend sweatshirt with a floral print mini skirt.”
There’s already an extremely well-produced website for the collection – check out www.macys.com/materialgirl -- that offers a sneak peak at the product line, a blog by Lola and a “secret celebrity muse,” who models the product. An in-the-know young, pop culture observer (okay, my daughter), is guessing the model in the video is Gossip Girl Taylor Momsen. What do you think?
Beats us why Madonna and her girl need anyone beside themselves to hype the line – Madge being the ultimate fashion icon and Lola hawkishly watched by the fashion tabs and the younger set. But that said, Madonna’s always been known for going over the top, so what’s another celebrity in the fashion mix? We’re predicting that the mother-daughter duo will be a successful fashion tag team.