Madonna's daughter Lourdes "Lola" Ciccone Leon turned 15 years old this month, but the mini-mogul's clothing line, named "Material Girl" after her mother's iconic song, has been a hit at Macy's stores throughout the country since it launched in 2010.
Originally naming edgy "Gossip Girl" Taylor Momsen as their muse and this year turning to funky Kelly Osbourne as their spokeswoman, the mother-daughter duo are now looking for everyday girls with attitude to represent their collection.
Nationwide casting calls will be held to find the next "Lucky Stars," who will appear in Material Girl's spring marketing campaign and will take home $5,000.
The search will launch at Macy's Herald Square in Manhattan on Wednesday, Nov. 2. Contestants are asked to bring a photograph of themselves and be prepared to explain why they should be the next Material Girl. Entries can also be made at materialgirlcollection.com.
The top 36, narrowed down by judges including Osbourne, will appear online and will be voted on by the public. The top 10 will then be flown to New York City, where Maddona and Lola will choose the winners.