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Matthew Williamson for Macy's

Macy's is launching a limited-edition capsule collection by

Macy's is launching a limited-edition capsule collection by British designer Matthew Williamson on April 13, 2011. The new line can be found in the Impulse department at about 200 Macy's stores, including the Roosevelt Field, Smith Haven and Manhasset branches. Photo Credit: Macy's

Take note, all you who are young and hip -- or wanna to be.

Macy’s is out to attract a younger, cooler customer with it’s second limited-edition capsule collection, this one by British designer Matthew Williamson.

The line launches Wednesday in the Impulse department at about 200 Macy’s stores, including the Roosevelt Field, Smith Haven and Manhasset branches.

It’s heavy with boho, ‘70s influences -- colorful prints, some great flowy tunic tops, a wear-me-anywhere maxi dress. Prices run from around $50 for a top, to $150 for a dress and up to $300 for leather or suede jackets.

“The collection aims to capture the essence of the mainline brand, with a focus on effortless glamour; dynamic prints; loosely structured silhouettes, and pops of strong color,” Williamson told Women’s Wear Daily.

"Matthew's creations are seductive and sophisticated, yet unconventional," says Nicole Fischelis, Macy's group vice president and fashion director. "He's taken what's best from his runway collection and infused it into his creation for Macy's,” she added, noting especially his creative manipulation of fabrics and use of color.

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