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Michael Kors sues Costco over discount handbag ads

Take this classic Michael Kors printed tote to

Take this classic Michael Kors printed tote to any casual event this summer. The Jet Set Gathered Tote is $298 from theMichael Kors summer lookbook. Credit:

If you're looking for a Michael Kors handbag, don't head to Costco.

Kors is suing the membership-based warehouse after his designer handbags were featured in a Costco advertisement without his permission.

According to Women's Wear Daily, Kors is suing based on a Mother's Day email advertisement that showed pictures of Michael Kors handbags at an advertised price of as low as $99.

Costco, which is not authorized to sell Kors' merchandise, is being sued on the belief that the company attempted to participate in a "bait and switch scheme" to gain more customers by using Michael Kors products.

Since Michael Kors products usually hold a high price tag of $180 and above, seeing
the handbags advertised at such a low price could encourage shoppers to join the members only store.

When Michael Kors company officals searched 19 of the Costco stores that claimed
to sell his products at a discounted price, however, the handbags were nowhere to be found.

The lawsuit was filed in Manhattan last week, and no verdict has yet been announced.

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