High-end Italian fashion house Missoni launched their exclusive collection for Target yesterday, and zealous shoppers crashed the Target website and wiped stores' shelves clean.
Why the chaos? Let's put this in perspective.
Missoni for Target offers their signature zigzag sweaters for $44.99 and silk scarves for $19.99. A Missoni sweater at high-end retailers can cost more than $1,000 and some scarves go for $500. In addition, Missoni for Target offers bathing suits, underwear, luggage, kids' clothing and more.
Many of the women's clothing is sold out, but don't fret. The Target site is now up and running, and stores will continue to receive shipments through Oct. 22, 2011.
Well, what are you waiting for?
Photo: Model Alessandra Ambrosio attends the Missoni for Target Collection launch at the Missoni for Target Pop-Up Store in Manhattan, carrying a bag that's part of the line. (Sept. 7, 2011)