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Josie by Natori launches new site

 A new website,, has just launched. This is the site for all things Josie, whether you're looking for pj's, chemises, robes or bras and panties.

A spinoff of the classic Natori line, the lingerie is targeted at women in their 20s and 30s -- or, as the manufacturer would have it -- "anyone with that mindset."

Although the collection started in 1992, the company is making a concerted effort this year to market it as a stand-alone brand. Hence, the new site.

As you might have expected, the pieces are flirty and fun, and their price points pitch a little lower than the usual Natori pieces, with bras ranging from $38 to $44; chemises, $58 to $68 and pajamas, $78 to $98.

And if you move fast, you'll even get a reward: a $10 iTunes gift card with first Josie purchase between now and Aug. 31.

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