There's a new virtual marketplace in town and it's got a whole lot of personality.
HipSwap.com not only allows users to buy and sell anything from home goods and collectibles to shoes and handbags, it lets them get to know sellers' styles, grouping them by community.
There's Jami in Brooklyn who's showing off her vintage housewear, Michael in Commack who says he has a lot of "weird and interesting items", and James in Manhattan who's sharing his collection of objects that inspire him, from antique model planes to cookie jars.
Then there are the style influencers and celebrities who will open their personal collections to buyers as a part of the "Shop My Closet" marketplace and video series. Featured right now is Good Day L.A. host Jillian Barberie Reynolds, who is selling, among other items, a pair of black sparkly Jimmy Choo heels she wore to Kim Kardashian's wedding for $375.
So how does it work?
Take a photo of an item using either the HipSwap mobile or web app. Then name it, pick a price and post it to the site.
As of its launch on March 8, HipSwap is connecting seven cities: Los Angeles, New York, Chicago, San Francisco, Washington, D.C., Atlanta and Austin, Texas.
Items purchased in Los Angeles are delivered by HipSwap for $5 at the cost of the buyer, and the company's hot pink delivery vans will be popping up in the other featured cities throughout 2012.