Is it the right time to open a store in the Hamptons? "My feeling is that the answer is, 'Yes. Yes it is,' " says veteran designer and television personality Isaac Mizrahi, who opens his first shop in Southampton this summer.
Mizrahi calls the East End "a happy place." And he's not alone. From specialty skin-care boutiques to purveyors of high and not-so-high fashion to housewares and home furnishing stores, there are a slew of new options for retail happiness in the Hamptons this summer. Have a look.
171 Main St.; 631-527-5065
Need a baseball glove or bat? A pair of inline skates? Maybe a lacrosse stick? Perhaps you're seeking a cozy North Face fleece or just a great pair of new kicks from Converse, New Balance or Merrell. They've got it all, but man cannot live by sports alone. There's NBA-brand candy -- plus they even rent tuxedos. (For real.)
55 Main St.; 631-324-1985, aesop.com
Lovers of serious skin, body and hair-care products will flock to this beautifully designed new shop from Australian skin-care company Aesop. Two of the 26-year-old company's newest items -- SPF Sage & Zinc Hydrating Cream and Petitgrain Hydrating Body Gel -- smell divine and promise to be summer essentials. The complete collection of products is displayed on digitally fabricated pegboard that wraps around the entire store, and as a nod to the Hamptons' marine heritage, Morse code messages are hidden among the holes. Can you figure them out?
alice and olivia
79 Main St.; 631-702-7155, aliceandolivia.com
Last season, it was a pop-up; this season, the brand has committed to a more permanent East Hampton relationship with the opening of a freestanding shop. You'll find designer Stacey Bendet's sassy and sexy signature duds, along with coveted handbags (there's a waiting list for the brand's black and white Olivia satchel) and, whoa, even a selection of evening gowns.
48 Main St.; 631-324-8513, cwonder.com
It's turning out to be Wonder-land in the Hamptons, with another pop-up joining the Southampton location this season. This cheery venue offers everything from the perfect hostess gift to a perfect summer sweater, along with loads of accessories and home decor items at easy-on-the-wallet prices. A bonus? A complimentary candy bar and C. Wonder balloons every Saturday and Sunday.
54 Main St.; 631-604-6544, millyny.com
Milly founder and designer Michelle Smith, who says East Hampton is her "favorite beach resort," has packed her minimalist pop-up (her first) space with the brand's signature lush colors, prints and luxurious fabrics. Smith says she has "personally selected each piece to be featured in the shop," which includes Milly ready-to-wear, handbags and Milly Minis childrenswear, as well as Milly for Sperry Topsider shoes alongside a collection of candles and other specialty items.
66 Newtown Lane, 631-604-5500, salonbar.com
A giant, glamorous crystal chandelier greets beauty seekers at this luxurious new hair salon and spa that boasts an elegant European decor. A diverse service menu goes way beyond the basics with a focus on antiaging. Included in the mix: chocolate, wine and seaweed body wraps, lavender and papaya body scrubs and caviar facials. Yum.
SERENA & LILY
A fresh California vibe meets crisp Hamptons style at this sprawling, California-based emporium. Offerings include women's accessories, bedding (they've just introduced the aptly named Wainscott oxford weave collection), indoor and outdoor furniture and tableware, along with some of the cutest baby and kids' furnishings. To celebrate the long tradition of art in the Hamptons, the store will host an outdoor art gallery July 11-14, featuring artists from all over the country -- including, of course, the Hamptons.
83 Main St.; 631-353-3773, aerin.com
Granddaughter of cosmetics legend Estée Lauder, Aerin Lauder has been curating and selling a namesake collection of luxury goods at upscale department stores and boutiques since 2011. Her Southampton "seasonal concept store" (open through holiday 2013) brings many of these together under one roof. Find AERIN beauty items, accessories and jewelry from her new AERIN Erickson Beamon collection (gorgeous) and home products. Get up-close with Lauder's favorite brands, including Jo de Mer bathing suits, tunics and cover-ups from Irving & Fine and cashmere shawls from Italian brand Ambas.
29 Main St.; 631-283-0934
This new hub is a mini-me version of Shari Kayne's giant, uber-chic fashion temple in Greenvale. Of the store's vibe, Kayne says, "We decided not to go beachy. We're doing it elegant." The chichi environment boasts a leopard print carpet, warm woods and shades of green and gray. A perfect setting for all the designer duds from names such as Roland Mouret, Alberta Ferretti and Chloe. And she's there for the long haul. She's taken a two-year lease with a third-year option.
44A Main St.; 631-237-2327, isaacmizrahiny.com
This pop-up is going to be full of "impulse-ish stuff you can't resist, stuff that you want now, to use now," says veteran designer and TV personality Isaac Mizrahi, who has a home in Bridgehampton. The environment is going to be "delightful, not some super-serious huge scary thing that you're afraid to walk into," adds the designer. The shop will be stocked with all things Isaac, including sportswear, swimwear, sunglasses, shoes, handbags, fine jewelry and some exclusive items made just for the store. Mizrahi is considering including pet gear as well, and there's a strong likelihood you'll see the man himself mulling about there this summer along with his pooches, Harry and Dean.
50 Jobs Lane; 631-353-3700, missonihomehamptons.com
The world of Missoni is packed into this beachy spot, with merchandise in bright colors and iconic Missoni prints. Find candles, bedding, furniture, throw pillows, towels candles, scarves and ties, all with that Missoni flair. "It's completely Missoni and just plain fun," says co-owner Roxane Mosleh. Prices go from $29 for a hand towel to $125 for a tie to $1,500 for a hand-embroidered silk pillow. Yay, the store is open year-round.
NEW YORK SUNSHINE SURF CLUB
28 Nugent St.; 631-461-2328
"It feels more like a Lower East Side shop than a typical Southampton store," says owner John Margaritas. Find men's board shorts and bathing suits, hats, beach totes and unisex graphic T-shirts designed by Margaritas, who also teaches surfing in the summer and is a photographer. You'll see his work lining the walls of the black and white store. "Our thing is like 'urban surf,' " says Margaritas, who calls his slightly off-the-beaten-path location "the SoHo of Southampton." A bar of surf wax sells for $2, a hip tank top that reads "Live that Life," for $40, and Kookbox surfboards range from $700 to $1,500. All the clothes are made in the USA . . . dude.
66 Jobs Lane; 631-287-7982, joefresh.com
Cheap, colorful, chic clothes and accessories for women, men and kids is what it's all about at this pop-up with a beach cottage vibe. This is the fast-growing Canadian company's second foray into the Hamptons scene (the first, a 2011 East Hampton spot). Customers here will be well taken care of, as the company's summer programming includes a free Joe Fresh shuttle from town to the beach, a collaboration with area musicians, free bottled water and a coffee bar, free bike rentals through Rotations Bicycle Center, a local art show, Hula-Hoops to borrow and a water bar and organic treat station for pups. In other words, Joe Fresh = fun.
56 Main St.; 631-808-3040
"Sag Harbor"-emblazoned duds for the whole family are available at the third location for this shop (the others are in Southampton and East Hampton and have been around for 20 years). Find everything from soft, sun-washed onesies for babies ($20) to colorful quarter-zip fleeces for men (around $60) along with soaps, accessories for the home and a bit of jewelry.
RELAX SAG HARBOR
150 Main St.; 631-725-1464
It's loungewear galore -- pajamas, nightgowns, tanks and boy shorts -- in delicate knits from Polka Dot USA in this new space, outfitted with natural linen and sea grass. The lingerie and jammies share space with monogram items from Mikal Designs -- stuff like cosmetics cases and even rain boots. Along with these, find interesting items such as a special Japanese eyelash curler, fragrant lavender sachets and an all-natural beauty and skin-care line, Nefeli, created by a Chinese herbalist. Bikini underwear and thongs will run you $14, while a luxe Scottish cashmere sweater is $600. Oh, and have trouble fitting into that tiny, little summer dress? They carry Spanx . . . phew.
2 Bay St.; 631-808-3009
Enter this serene, Asian-inspired shop to take a mini-vacation from your busy Hamptons vacation. There are five reflexology chairs and three facial tables, and husband-and-wife owners Chris and Wei Wei Rogers (she hails from Kunming, China) are devoted to providing a peaceful, relaxing experience. An hour of reflexology is $35; balancing skin facials are $55. "People walk in off the street and we try to take them to a different place -- China -- for a little while," says Chris.
764 Montauk Hwy.
Welcome to Sparklesville! Find all kinds of jewels from 18-karat gold to sterling silver to costume. Everything's displayed on chunks of tempered glass, enhancing the glittering effect. There's a little something for everybody here -- a pair of earrings can go from $14 up to $1,000.
PIER GROUP SPORTS
28 S. Etna Ave.; 631-668-8178
Active gals who hike, bike, swim, run or do yoga will find an assortment of beautifully made sportswear at this new store, which carries high-end brands like prAna and Icebreaker. Oh, you only like to swim in the summer? There are great swimsuits here, too.
MADE IN MONTAUK
12 S. Etna Ave.; 631-668-1334
After only two weeks of running a pop-up last summer, Montauk resident and local artist Ingrid Torjesen has opened a year-round location in a shared space with a yoga studio. "It was so successful last season, I just had to do it," she says. Her hand-dyed and hand-painted beach and resort wear -- tunics, cover-ups, bikinis, sarongs -- are unique. $30 buys you an eternity scarf, while hand-painted caftans made of vintage silk saris run $495. There also are handmade, organic soaps and lotions, pillows and jewelry.