Singer Alicia Keys sat in the front row at Edun's Spring 2013 Fashion Week show, praising the brand created by Ali Hewson and her husband, the singer Bono.
"There's a sensuality to it but also a toughness," Keys said. "I love sexy stuff, so this is good for me."
Keys looked stunning in white jeans with a black tuxedo stripe paired with a white top, a sleek bun and oversized shades.
She also spoke highly of Edun's eco-friendly efforts and its initiative to increase trade with Africa.
The spring 2013 collection went for a sexy but grungy feel, with slouchy silhouettes, harem pants, cropped jackets and bralette tops in mostly army greens with the occasional pop of tangerine.