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Rachel Zoe does Rachel Zoe

Thirty models stood, dressed to the nines, against the walls of Rachel Zoe’s Broadway showroom, and most – save for the few African-Americans and brunettes among them – looked just like her.

Not surprising, as Zoe has become a brand, known internationally as a stylist to the stars and for the Bravo reality show “The Rachel Zoe Project.” But as calm and cool as she seems when styling, say, Demi Moore, the new designer of her own contemporary fashion line admitted to jitters. “This is scary as hell,” she said, when asked about being on the design side of fashion. “I may have a smile on my face, but I’m having palpitations all over my body.”

Zoe said the collection was inspired by “Brigitte Bardot in the late ‘60s. It’s easy, effortless glam . . . St. Tropez chic.”

As for the clothes? Highly marketable.  Mostly black and white, the outfits included pretty Bohemian dresses with flouncy tops, a witchy-but-sexy black dress that featured strips of fabric as a skirt, lots of bling, great tailored pants, slouchy sweaters and a couple of good coats. In fact, not surprisingly, it looked just like stuff Zoe would wear.


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