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Rooney Mara is the face of new Calvin Klein fragrance

Rooney Mara has been tapped to star in

Rooney Mara has been tapped to star in print and TV advertising for the new Calvin Klein fragrance, DOWNTOWN Credit: Handout

Oscar-nominated actress Rooney Mara is the face of the new Calvin Klein fragrance, DOWNTOWN, which will launch in stores in September and is available at Macy’s for pre-sale right now.

The company touts the new scent -- a balance of feminine woods with soft floral notes – as having an “unexpected edge.” And who could be edgier than Lisbeth Salander, the complicated, counterculture character Mara played in the Hollywood version of “The Girl With the Dragon Tattoo”? It's a good fit and we like it.

Along with moody print advertising comes a captivating 60-second black and white commercial that portrays Mara as alternately urban cool (brooding in a black leather jacket riding a subway) and sweetly coquettish (smiling in a pretty dress, petting a puppy). The spot was directed by David Fincher, who established a close working relationship with Mara when he directed “Dragon Tattoo.” His other works include “Fight Club,” “The Curious Case of Benjamin Button” and “Social Network.”

In a statement, Catherine Walsh, the senior vice president of American fragrances, Coty Prestige, said, “DOWNTOWN Calvin Klein is a fragrance for women that live by their own rules. We were thrilled to work with Rooney Mara, her individuality and formidable talent resonate…”

Will you go DOWNTOWN? For pre-order of the fragrance which runs from $27 for a small mist to $80 for an eau de toilette spray go to:

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