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Sandy sales spark controversy

Urban Outfitters sent this email Monday offering a

Urban Outfitters sent this email Monday offering a special sale for Hurricane Sandy. Credit: Urban Outfitters

Although megastorm Sandy left many without power, those with access to email on their smartphones may have received blasts from retailers advertising special Hurricane Sandy sales.

American Apparel sent out an email Monday night offering 20 percent off everything for 36 hours to customers in states affected by the storm with promo code SANDYSALE at checkout. The email read, "In case you're bored during the storm."

While to American Apparel this was just a way to keep business going, the public immediately took to Twitter to bash the idea.

"Another tasteless marketing campaign by American Apparel. Why am I not surprised," tweeted Summer Luu (@summer_luu).

"So while half of your country is being hammered by this storm a shop has decided to have a massive sale. Plain ridiculous. #SandySale," tweeted Sarah Bowyer (@ConstableBowyer).

Urban Outfitters also sent an email out Monday. Theirs read "This storm blows, but free shipping on all orders doesn't." It offered free shipping with promo code ALLSOGGY.

Long Island based Signer22 offered 20 percent off online purchases during the storm with code SANDY to encourage customers to shop from home.

Many other stores didn't send emails or host special sales, but tweeted encouraging customers to shop their sites while cooped up inside during Hurricane Sandy. Gap was among them, and even that had a backlash on Twitter that led to an apology tweet.

@Gap: "To all impacted by #Sandy, stay safe. Our check-in and tweet earlier were only meant to remind all to keep safe and indoors."

Do you find Hurricane Sandy sales offensive, or do you think these companies were just trying to keep business alive? Would you shop a hurricane sale if you were able to? Leave a comment below.

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