Pink has been hot on the runway for several seasons now, but in October the world is awash in the pretty pastel as the fashion world turns its thoughts to the fight against breast cancer. Everyone from A-list brands like Ralph Lauren and Estée Lauder, major stores like Saks Fifth Avenue and Bloomingdale’s, and many, many other companies large and small have created products and other incentives to benefit an assortment of charities, all working to promote awareness, develop research and offer patient support. So think pink this month as you shop to help the cause.
Key to the Cure tee
This year Saks Fifth Avenue's Key to the Cure campaign features Halle Berry in a T-shirt designed by Christian Louboutin; $35 at Saks Fifth Avenue and Saks Off 5th stores and websites, with all sales going to Stand Up to Cancer, which raises funds to accelerate the pace of research.
Ann Taylor pumps
At Ann Taylor, every Thursday in October has been designated a shopping day to benefit the cause. The store will donate 10 percent of all purchases from 5 p.m. to close (and all day online) to the Breast Cancer Research Foundation. Our pick, these pink suede pumps, $148
Pink Pony bracelet
Ralph Lauren's famed polo player shows up as a charm on this limited-edition adjustable bracelet, $5 at select Macy's stores, with $4 from each sale going to Lauren's Pink Pony Campaign.
Carmen Marc Valvo dress
From his Luxe line for the Dressbarn, Carmen Marc Valvo’s floral belted dress (sizes 4-24); $56-$64 with 25 percent (up to $30,000) of the purchase price donated to the Breast Cancer Research Foundation.
In honor of her mom, who died from breast cancer, Michelle Huie has created two limited-edition designs for her compression legwear brand, Vim & Vigr; $32.95 at vimvigr.com, with $5 from each purchase going to the National Breast Cancer Foundation's education and free mammogram programs.
A survivor takes action
For several years, Gina Maisano, 54, ran a catering business and gourmet food store in Locust Valley, catering her signature dishes to small gatherings and giant blasts. She grew fresh vegetables and herbs in her garden and was “doing farm-to-table before it was cool,” she says.
But in 2001, Maisano, a Glen Cove resident, was diagnosed with the first of two bouts of cancer, requiring a double mastectomy. The side effects of chemo and radiation propelled her recipe-minded brain to create Bétèrre Skin+Care, a nature-based beauty line. Maisano realized, she says, that what she put on her body was as important as what she put in it, and believes her products are safe and effective for cancer patients and anybody else.
Bétèrre means “better from the earth.” Products contain ingredients like shea butter, lavender, soy, marigold and camomile — while not edible, they’re as luscious as the recipes she used to create.
The line is both luxuriously spalike and practical, offering products such as “Salve-A-Tion,” which soothes eye rawness for people undergoing certain chemo treatments, and “Rescue Me Foot Cream,” initially created to soothe and cool painful, peeling, burning feet also caused by chemo (Maisano says runners love it, too). A multiuse serum dubbed “The Golden Elixir” is used by “many patients on their radiated skin. The vitamins and healing botanicals help relieve the side effects,” Maisano says. (Products range from $12-$54 at beterre.com)
It took Maisano three years to develop the collection with the help of a botanical chemist and physicians from Northwell Health. Packed in glass for purity, products come in serene blue packaging inspired by a robin’s egg in Maisano’s garden.
— Anne Bratskeir
After undergoing treatment for breast cancer, Gina Maisano of Glen Cove created the natural skin-care line Bétèrre, because, she says, she realized what she put on her body was as important as what she put in it.
Alex Woo necklace
Alex Woo’s “Pink” necklace comes in sterling silver, $158, or rose gold, $698, at alexwoo.com, with 20 percent of the purchase price going to the Breast Cancer Research Foundation.
Keep fit on this pink Multi Speed Cruiser from Kent International, featuring a low step-through steel frame and comfort seat; $119 at walmart.com, with $10 from every purchase going to the Susan G. Komen foundation, which furthers breast cancer awareness and research.
Thalia Sodi T-shirt
Thalia Sodi’s contribution to the cause is this inspirational tee; $29.50 at select Macy’s stores and macys.com/thalia with 10 percent of the purchase price going to the Breast Cancer Research Foundation.
Donald Robertson x Bloomingdale’s sweatshirt
Alternative Apparel’s heather gray sweatshirt features the work of artist Donald Robertson; $40 at select Bloomingdale’s stores and bloomingdales.com, with $15 from each sale going to the Breast Cancer Research Foundation.
Estée Lauder Color Collection
Estée Lauder Pink Perfection Color Collection includes sculpting eye shadow, blush and sculpting lipstick; $35 (all proceeds go to the Breast Cancer Research Foundation) at Estée Lauder counters and esteelauder.com
Shiseido Rouge Rouge lipsticks in the shades Crime of Passion (a warm coral, pictured), Murrey (dusty rose) or Burning Up (peachy pink); $28 each (with $5 from each sale benefiting Cosmetic Executive Women's Cancer and Careers, which offers support, seminars and educational outreach to cancer patients in the workplace), at Shiseido counters and shiseido.com
Keratin Complex 'Hope' travel kit
Keratin Complex "Hope" travel valet includes shampoo and conditioner; $17 (20 percent of all proceeds in October benefit Think Pink Rocks, a nonprofit dedicated to raising awareness about early detection and genetic testing), at keratincomplex.com
Ralph Lauren fragrances
Ralph Lauren's Romance fragrance ($104, with notes of chamomile, marigold and other florals) or the new Tender Romance ($96, pictured, with hints of ginger, jasmine and musk). All profits benefit the brand's Pink Pony Fund, a program that supports screening, early diagnosis and treatment; at Macy's stores and ralphlauren.com
Avon cherry blossom candle
Avon Breast Cancer Crusade sweet cherry blossom candle makes a simple and fragrant gift; just $10 (with $2 donated to the Avon Foundation for Women, to fund cancer educational and support programs across the U.S.), through your local Avon representative or avon.com