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Shop in the Hamptons this summer

New shopportunities abound in the Hamptons every season. Some years big designer names sashay onto the scene, other seasons it’s all about getting physical with workout joints and gym gear. This year, there’s a little of this and that, but what feels newest is a handful of indie types with cool, original points of view and inventories that make trends rather than follow them.

Busting out of that same-old, same-old mold comes Communitie East in Amagansett, a satellite of the beyond-cool flagship in Marfa, Texas, where designer

John Patrick, one of the pioneers of eco-chic and sustainable fashion, might just wait on you. Jewelry designer Stella Flame, whose gutsy designs are inspired by the four elements, is opening in Sag Harbor. The women of Random Acts of Creativity, who consider themselves global treasure hunters, are popping up in Southampton.

You’ll find more mainstream types, too. The biggest news, perhaps, is the debut of home decorating resource One Kings Lane, opening its first brick-and-mortar store in a Southampton landmark building. And what’s a summer in the Hamptons without a little celebrity spotting? Gwyneth Paltrow’s goop MRKT pops up in Amagansett. Here’s a fashionable baker’s dozen of shopping stops.

6 Shore Road

Gurney's Montauk Resort  290 Old Montauk Hwy.,
Photo Credit: 6 Shore Road

Gurney’s Montauk Resort 
290 Old Montauk Hwy., Montauk
212-274-9666;; Instagram: 6shoreroadbypooja 
Never want to go inside this summer? Check out this beach-to-bar collection of swimwear and seaside silos for women and a first foray into menswear designed by Pooja Kharbanda at her new outdoor pop-up shop. Yes, outdoor. It’s set on the outer deck at Gurney’s Montauk. Kharbanda was commissioned to design looks for the entire beach staff — some 35 folks in all — so you’ll get a sense of her sprightly tropical prints. This alfresco place features edited racks and shelves of Kharbanda’s 6 Shore Road brand of swim, ready to wear and beach bags. Prices range from $80 for a bikini top to $200 for an elaborately printed one-piece swimsuit. Here, men’s board shorts, $168, and a woman’s crossover swimsuit, $160.

Adam Mar

54 South Eerie Ave., Montauk, NY 631-483-5115
Photo Credit: Adam Mar

54 South Eerie Ave., Montauk, NY


It's a man's world and a very cool one at Adam Mar's eponymous shop, a chic yet restrained new haunt in Montauk where Mar has focused on clothing from brands such as Gitman, Outerknown and Industry of All Nations and, natch, his own Adam Mar label. Here find everything from swimwear, button down shirts and outerwear in prices that go from $40 for a designed-in-Montauk tee to $2,000 for a tony Greg Lauren jacket. In the mix: grooming products, some home goods and plants.

Communitie East

14 Amagansett Square, Unit B, Amagansett 631-267-5411;
Photo Credit: Communitie

14 Amagansett Square, Unit B, Amagansett
631-267-5411;; Instagram: @communitie_east
You’ll likely meet designer John Patrick, one of the pioneers of sustainable fashion, at this new beach satellite, a smaller branch of the store in mega-hotspot Marfa, Texas, that has a rep for, among other things, the most fabulous hats. You’ll find rugged craftsman-woven straw brims starting at $69 in this minimalistic environment, where highly curated artisanal clothing and accessories star. Feather-light slip dresses are cult faves, worn by the likes of Rihanna and Kim Kardashian. Other standouts include ostrich boas matched with sweatshirts and a good supply of forward menswear, along with rare books and vintage magazines. “It’s a little bit of time travel in here,” says Patrick (pictured), who designed the store to represent the perfect closet. “There’s a ’70s optimism, which we so need at this moment.” 

Communitie East

Communitie, opening in Amagansett this summer, is known
Photo Credit: Communitie

Communitie, opening in Amagansett this summer, is known for its straw hats; they start at $69.

goop MRKT

145 Main St., Amagansett; Instagram: @goop
Photo Credit: goop

145 Main St., Amagansett; Instagram: @goop 
The world of Gwyneth Paltrow’s lifestyle brand, goop, will spring to life in her summer pop-up, opening mid-July in a gray-shingled house on Amagansett’s main drag. Billed as a carefully curated, one-stop shop for summer essentials, you’ll find everything you need to have “a beautiful summer.” The diverse mix will include lush beach towels, beach baskets, summer dresses, yoga mats, home entertaining goods and even hostess gifts. A full apothecary of “clean and nontoxic” skin care and beauty items will be available, geared to a summer audience. Paltrow reportedly will not be ringing up your order but is expected to be on hand quite a bit, since she summers in the Hamptons. Supposedly, Paltrow does a DIY facial every day, and so can you, with goop’s Exfoliating Instant Facial Masque, $125. Get it at goop MRKT, her pop up in Amagansett opening later this month or online at


75 Main St., East Hampton 631-527-7272;;
Photo Credit: Chaser

75 Main St., East Hampton
631-527-7272;; Instagram: @chaserbrand
A serious nod to Cali cool blows into town with the Chaser brand pop-up that sells groovy rocker-chic duds for kids, women and men. There are graphic tees emblazoned with party slogans, such as “Wake Up and Smell the Tequila” and designs (watermelons, dragons, etc.). Find cushy hoodies with lace-up necklines, lightweight cover-ups, sporty shorts, easy dresses and more. Prices range from $26 for a children’s look to $200 for a women’s jacket. Pictured, an easy mesh beach cover-up with its signature parrot graphics, $95.

Jimmy "Choo

66 Newtown Lane, East Hampton 917-539-4874;; Instagram:
Photo Credit: Jimmy Choo

66 Newtown Lane, East Hampton
917-539-4874;; Instagram: @jimmychoo
Shoe lovers, rejoice. Luxury shoe brand Jimmy Choo has arrived on the scene with its first-ever pop-up shop, open through mid-October selling women’s and men’s pre-fall collections. For women, the inspiration is modern-day rock ingénues, the collection combining feminine toughness and rebellious, free-spirited style. “There are no rules,” says creative director Sandra Choi. For the guys, style springs from nautical themes. Pictured, rose gold beaded gladiators in “mirror" leather, $995.

Reformation Beach House

45 Main St., East Hampton 631-210-6697;;
Photo Credit: The Reformation

45 Main St., East Hampton
631-210-6697;; Instagram: @Reformation 
Gals who follow trends but want to look effortless depend on this eco-friendly Los Angeles brand. Find breezy dresses, saucy cropped tops, seaworthy jeans and a brand-new swim collection. The vibe is hip, sexy and sweet, and the garments are all produced using sustainable methods and materials. A cute, ribbed crop crew tee costs $28, while an ethereal open-back wrap dress in airy georgette runs $428. Pictured, an Espiral woven tote, $55.



764 Montauk Hwy., Montauk  631-668-8178; Instagram
Photo Credit: Shine

764 Montauk Hwy., Montauk 
631-668-8178; Instagram @shineboutiquemontauk 
Shine isn’t new, but it’s bigger and better with a vastly revamped inventory in a space that has tripled in size. “It’s like a mini department store,” says owner Tom Flight. Fresh in the mix: lotions and potions, aromatherapy products and makeup from Bare Minerals and Smashbox. Get your bling on with jewelry from Uno de 50, Alex and Ani, and Chan Lu. There’s lingerie, too (apparently a hot commodity). “There’s no lingerie anywhere in Montauk,” said a Shine staffer. “It’s kind of tough when you come out here and you forgot your underwear.” Find fun, modern handbags and mini leather backpacks by Melie Bianco ($39-$90), Free People shoes, Swarovski crystal temporary tattoos, along with a new Shine brand collection of ready-to-wear. “Montauk’s got this unique, very beachy Boho chic style with little twists of fancy,” says Flight. To that end, the Shine collection offers just-right tops, shorts and dresses for $80 and less. 


At Shine's expanded store in Montauk, find
Photo Credit: Shine

At Shine’s expanded store in Montauk, find everything from underwear to these adorable Montauk flip flops, $26.


Copious Row Beach

28C Jobs Lane, Southampton 631-488-4555;;Instagram: @copious_row After
Photo Credit: Copious Row Beach

28C Jobs Lane, Southampton
631-488-4555;;Instagram: @copious_row
After two seasons in Sag Harbor, David Chines, a former marketing executive at LVMH, has moved to Southampton and totally rejiggered the inventory. At his last shop, Chines focused on menswear, accessories and home. But now, wow, backed by the whimsical palm-frond printed wallpaper, discover women’s clothing from serious designers such as Monse, Victoria Beckham and Delpozo, along with handbags, sunglasses, scarves, small leather goods and some seriously swanky jewelry. A smart scarf from Swash retails for $295, or go luxe with a sparkling diamond necklace for $22,000. 

Johnny Was

46 Jobs Lane, Southampton  631-353-3975;;
Photo Credit: Johnny Was/Christopher Dibble

46 Jobs Lane, Southampton 
631-353-3975;; Instagram: @johnnywasclothing 
Free spirits will find a fashion bounty at the Johnny Was pop-up, where the theme is Bohemian chic. The Southern California brand offers a fashion assortment boasting luxurious fabrics, signature prints and detailed embroideries. Named after the Bob Marley song “Johnny Was a Good Man,” the inventory includes cool, beachy looks that are equal parts vintage and modern in unfussy, toss-on silhouettes. There are breezy dresses for day, along with romantic maxis for nights on the town. Throw a fringed embroidered kimono over your T-shirt to amp up any look or slip into comfy and cool linen crop pants with embroidered flowers. Prices run from $98 for a silk scarf to $485 for a three-quarter-length hooded jacket with ornate floral embroidery. Pictured, an embroidered tunic in airy georgette, $220.

One Kings Lane

11 Jobs Lane, Southampton 631-283-0590;; Instagram:
Photo Credit: One Kings Lane

11 Jobs Lane, Southampton
631-283-0590;; Instagram: @onekingslane 
Home resource One Kings Lane opens its first brick-and-mortar retail location in the town’s landmark Rogers Memorial Library, the 1895 building designed by R.H. Robertson. Goods are showcased in an “immersive lifestyle experience,” meaning shoppers will be able to get up close to a wide array of inventory, including beds, dining sets, sofas, throws, pillows, vases and tableware, along with one-of-kind vintage pieces. Interior designers are there to help, and the service is (yippee!) free. 

One Kings Lane

One Kings Lane, a popular home furnishings site,
Photo Credit: One Kings Lane

One Kings Lane, a popular home furnishings site, sets up shop in Southampton’s Rogers Memorial Library, with a wide variety of décor and gift items, including this paddleball set, $24.

Random Acts of Creativity (RACLifestyle)

38A Jobs Lane, Southampton; Instagram:
Photo Credit: Random Acts of Creativiity

38A Jobs Lane, Southampton; Instagram: 
Random Acts of Creativity co-founders Noelle Pallais and Sabrina Burda, who consider themselves global treasure hunters, open their first independent pop-up in the Hamptons on June 17. The duo defines their retail gig as “a carefully curated nomadic and ever-changing storefront showcasing designers, artisans and artists from around the world.” This season’s Boho eclectic themes will include artwork, home goods, accessories, jewelry and clothes from well-known brands such as Baublebar jewelry and Del Toro shoes and more obscure ones like Byfini, a clothing line. The mix is definitely eclectic and includes handmade stitched baskets ($40), red gingham mules ($240) and a hand-painted backgammon board ($525). “It looks like a curated bazaar,” Burda says of the store. 

Stella Flame

Stella Flame  150 Main St., Sag Harbor
Photo Credit: Stella Flame

Stella Flame 
150 Main St., Sag Harbor
631-919-5172;; Instagram: @stellaflamejewelry 
Gutsy, gorgeous and somewhat spiritual (without being corny) jewelry is sold at this 400-square-foot treasure chest, where jewelry designer Stella Flame (yes, her real name) holds court. The jewels, handmade in two small ateliers in Istanbul, are inspired by the four elements (earth, wind, fire and water) and combine precious metals and sparkling stones. A “man in the moon” amulet/charm in vermeil and sparkling stones sells for $170. while a 24-karat, thick gold cuff with chalcedony teardrops goes for $3,520. In addition to the earthy bling, Flame carries jewelry designer Olivier Durbano’s fragrances that he has dubbed “perfume poems,” luxurious Jane August handbags, and a small men’s section featuring jewelry, grooming products and light-as-air Spinoza sunglasses made in South Korea. A patio outside will host special events, such as trunk shows and book readings. 

Stella Flame

At the new Stella Flame boutique in Sag
Photo Credit: Stella Flame

At the new Stella Flame boutique in Sag Harbor, find jewelry inspired by the four elements, including these 14K and diamond drop earrings, $2,250.


3 Moniebogue Lane, Westhampton Beach 631-684-9007; Instagram: @shopravelwhb
Photo Credit: Ravel

3 Moniebogue Lane, Westhampton Beach
631-684-9007; Instagram: @shopravelwhb
Store owner Colleen Nill’s inspiration for this fresh new spot was luxurious hotel shops selling “interesting, cool things that you don’t see all over.” To that end, she’s stocked her smartly appointed space (built like a custom closet) with clothing, jewelry and accessories that have “a resort flair.” Find loads of beachwear, bathing suits, cover-ups, hats and more, “a little something for everyone,” says Nill. Jewelry runs from costume for less than $100 to precious, and prices go from about $36 for a summery pouch to $550 for a bracelet with diamond-studded charms. Nill’s hope is that “people feel happy and upbeat while they shop these fun brands. Pictured, straw clutches (striped by Mar Y Sol, $110; star by Estella, $59).


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