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Soma wants your bra!!

Soma Intimates wants your bras!! The intimate and

Soma Intimates wants your bras!! The intimate and lifestyle apparel retailer is holding a bra drive January 24 to February 14, 2011--all new and gently used bras donated to any of their 128 shops nationwide will be given to homeless shelters, breast cancer support groups and other women in need. Credit: Handout


Soma Intimates wants your bras, Long Island.  Lots of them.  You've probably never thought of this--we hadn't--but it turns out that while millions of women wear them, stretch them, hook them, unhook them, tug at them, burn them (back in the day) or hang on to them waaaay past the elastic's expiration date, one thing women rarely donate them.  And, alas, a bra is one of the least donated but most needed items for women who are homeless or victims of domestic violence.

So to help boost bra-giving, Soma Intimates, the intimate and lifestyle apparel retailer, is holding a bra drive. From January 24 to February 14, they will collect new and gently used bras at all 128 Soma boutiques nationwide, including their shops at Roosevelt Field (Garden City), Woodbury Common (Woodbury) and Smith Haven Mall (Lake Grove).

All new bras will go straight to Dress For Success, the nonprofit that provides disadvantaged women with support and clothing for work and job interviews. Gently used bras will be delivered to local women's shelters and breast cancer support groups. And nonwearable donations will be sent to The Bra Recyclers, a textile recycling group.

Soma launched their first bra drive back in July, 2010, and wound up with 28,000 bras (!!) -- more than double their initial goal. Given that success, they're now holding drives twice a year.  So check out your lingerie drawer, or head to Soma and buy a bra.  Then give it up...and give back to your community.  Not a bad way to send a Valentine.

For more info, go to

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