Note to the girls who update their shoe racks more often than their Facebook pages: Steve Madden has you on his radar.
The Lawrence-bred designer just launched the Steve Madden iPhone app, to help savvy shoe shoppers keep up with the latest styles, shop easily from their phones and score exclusive discounts.
It's just the right blend of practical and fun-- shoppers can search for the shoe they want and see the store nearest them that has their size in stock, or they can showcase their wish lists or new buys in a virtual shoe closet.
The app will have featured gift guides by occasion and images for style inspiration.
It's free, and available for download now at itunes.apple.com.