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The 30 Year Sweatshirt: Tom Cridland's mission to end waste in fashion

Tom Cridland's 30 Year Sweatshirt is part of

Tom Cridland's 30 Year Sweatshirt is part of his sustainable fashion philosophy. Credit: Tom Cridland

It comes in different colors but this sweatshirt is definitely "green."

Tom Cridland, a 25-year-old designer based in the United Kingdom, has created the "30 Year Sweatshirt," so-called because of its guarantee to last 30 years. According to Cridland, a combination of technology, premium fabrics and old-school craftsmanship make it built to last.

Cridland hopes to change fashion with a mission statement to "put an end to planned obsolescence in the industry that causes a needless cycle of consumption and waste." He says "fast fashion" damages the environment, costs consumers more money and undermines the designers and brands that create truly durable clothing. The 30 Year Sweatshirt is part of his namesake brand, Tom Cridland, which was founded in 2014 with a government start-up loan. Cridland says his company's craftsmen and seamstresses have been making clothing since 1964 and still have sweatshirts made in the late 1970s that are in excellent condition. According to Cridland, he has made clothing for celebrities such as Leonardo DiCaprio, Rod Stewart, Hugh Grant and Ben Stiller.

Ten percent of proceeds from every sweatshirt sold is donated to Deki, a British charity that helps businessmen and women in the developing world work their way out of poverty.

To check out the 30 Year Sweatshirt, visit indiegogo.com.

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