You can juice it, saute it, toss it in a salad -- and now beauty brands are flipping for kale. Eminence Organic Skin Care offers antioxidant-rich Citrus & Kale Potent C+E Masque ($70) and Serum ($110); call 888-747-6342 for retailers or visit eminenceorganics.com.
Alba Botanica's Good & Healthy range of new facial moisturizers, designed for different skin types (normal, dry, oily, sensitive), utilizes phytonutrients in kale, spinach and Swiss chard extracts; $9.99 each at Target, Whole Foods, health food stores and albabotanica.com.
Stylish Brit Alexa Chung is not only jumping on kale's bandwagon -- she's reclining on it in ads for Nailkale, a new Nails Inc. line of polishes fueled by kale, vitamins A, C and K (which may stimulate keratin production); $14, nailsinc.com.
Lovinah features the leafy green superfood, loaded with antioxidants and an anti-inflammatory agent, in its Kale Chia Berry Body Scrub ($25.99) and quick-absorbing and moisturizing serum ($25.99, and a great addition to a bath); at lovinah.com.