That ever expanding universe known as Kardashian grew even larger this week as the sisters Kardashian launched their Kardashian Kollection (oh, so kute) at 700 Sears stores nationwide.
The clothes are modeled after each of the sisters’ fashion sensibilities – red carpet glam for kurvaceous (sorry, we can't help ourselves) Kim, bohemian chic for Kourtney and rocker regalia for Khloe.
Designed with Australian entrepreneur Bruno Schiavi, of Jupi International, the collection encompasses apparel, accessories, jewelry, footwear and lingerie. The sisters reportedly have final product approval.
“Each Kardashian sister is a trendsetter in her own right. Bringing their unique styles together raises the bar for fashion at Sears,” says John Goodman, executive vice president of apparel and home for Sears holdings.
Indeed, judging from the highly stylized product shots by legendary photographer Annie Leibovitz featuring all three Kardashians – well suffice it to say, this is not your mother’s Sears. A lingerie vignette is positively smoldering, while the trio clad in animal print looks downright high fashion.
Pieces are priced from $14 to $99, and the collection reportedly has already started to blow out at retail. Says Kim, “We worked really hard to create an incredible, price friendly collection and are so excited to see our fans’ reactions to the designs.”